Author
Jorge Alexander Rangel
Founder of Elicio and author of The Elicio Brief, where he studies how AI changes the way businesses are understood, built, discovered, and operated.
Current work
Making business systems legible after AI.
Jorge’s current work focuses on how businesses become legible to both humans and AI systems: the claims they make, the evidence they expose, the systems they operate, and the ways customers discover and evaluate them.
The Brief is connected to Elicio’s work, but it is written as a public record of arguments, observations, and operating ideas rather than as promotional copy.
Editorial focus
- AI-native business operations
- Public evidence and machine-readable trust
- Demand routing and discovery after AI
- Human leadership in agentic workflows
- Smaller-company leverage from AI systems
Recent writing
Latest from the archive.
Field Notes · June 10, 2026Your Agentic Operating System Is a Theory of WorkSome operators will build swarms. Some will build gates. The serious ones will let their systems evolve until autonomy, judgment, and production fit together.Field Notes · June 9, 2026Bottlenecks, Not Business IdeasAI made building cheaper. It did not make choosing the right constraint automatic.Briefs · June 9, 2026The New Bottleneck Is Signal QualityAI can invent ideas, markets, features, and prototypes faster than operators can prove what is real.Opportunity Maps · June 8, 2026Agentic AI Needs an Onboarding WorldThe next interface for operations may look more like a game than a dashboard.